We start our day with the words of God.

Let the morning bring me word of your unfailing love, for I have put my turst in you. Show me the way I should go,
for to you I lift up my soul.
(Psalms 143 : 8)

The purpose of working in Bohara is to recognize that Bohara's vision leads to the achievement of my dream in the
words of God, the true owner of Bohara, and do our best every day and every moment in each place happily.

The representative of Bohara, a Christian company with this clear purpose, is God, the source of our vision and
happiness. Therefore, the word of God is the reason for the existence and the sustainable growth of Bohara.

The words of God are the most important core value and the criterion for all decisions.

No matter what the world says, this is Bohara's first core value that we must keep in our mind, the most important
heritage that will be left to our precious juniors, and it should be the calling of all of us.

All Scripture is God-breathed and is useful for teaching, rebuking, correcting and training in righteousness, so that the man of
God may be thourougly equipped for every good work.

(2Timothy 3 : 16~17)

We're a family that moves forward as one

If you remain in me and my words remain in you, ask whatever you wish, and it will be given you.
(John 15 : 7)
The reason for Bohara's existence is to spread the gospel of truth to the world by practicing God's love through food
business and save people's souls.

To do so, all of us who chose Bohara should exist for Bohara.

Furthermore, Bohara exists only for God.

God exists with love to build each one of us.

There is a four-character idiom. "First win, then war!"


In God's love, if two people rather than one, and three people rather than two people, all executives and employees love Bohara more than themselves, and furthermore, devote and cooperate happily with God first, any obstacles will become meaningless in front of us and we will eventually win.


And we know that in all things God works for the good of those who love him, who have been called according to his
prupose.

(Romans 8 : 28)

We respect our parents and serve our families

Bohara's founding day is May 8, 2006, Parents' Day.

The starting point for saving people and building people with God's love is based on "respect of parents," the first commandment of God's promise.
Those who do not practice filial piety to their parents cannot practice true love to others.

Your wife will be like a fruitful vine within your house ; your sons will be like olive shoots around your table.


(Psamls 128 : 3)



The family is a community created by God, the driving force that makes us work harder in sweat, and a resting place where we can go back and relax at any time.

The establishment of Bohara's vision begins with taking care of our precious family.

We serve our customers as if we love God and practice love to our neighbors

Jesus replied : " Love the Lord your God with all your heart and with all your soul and with all your mind; This is the first and greatest commandment And the second is like it ; Love your neighbor as yourself;

(Matthew 22 : 37~39)


Christianity is a religion that encourages people to work hard and to serve others with love.
Therefore, for us, the service industry is like a vocation. Serving others with love is the essence of our work and the fundamental ideology of Christianity.

Furthermore, we have a holy mission to save people and build people with the love of God.

Doing our best in providing service is our calling and a way of pleasing God, so we can work happily with gratitude every moment.


Be joyful always; pray continually ; give thanks in all circumstances, for this is God's will for you in Christ Jesus.

(1Thessalonians 5 : 16~18)

All our success begins with our passion and pride for perfect products

"Ask and it will be given to you; seek and you will find ; knock and the door will be opened to you.

(Matthew 7 : 7)



Setting goals clearly is the starting point for all success.

Bohara wants to become a luxury brand trusted and loved by customers by making products that exist everywhere in the world but cannot be found in any brands.

To do this, we need to focus first on internal stability, which sets clear standards (definition and scope) based on essence. Then we should steadily strengthen the basics (categories and detailed manuals) that meet them one by one.

Bohara will clearly define who our customers are and find what they crave. When they see our products with their eyes and taste, we hope they fully satisfy with them. We want to create a fandom culture that actively promotes our products by making people "fans of Bohara".

To accomplish this, we should work with "thorough customer-centered thinking," and "solid customer-centered behavior," Then we should become "Bohara people" who can work "properly" with "sincerity" rather than working just fast.


I consider that our present sufferings are not worth comparing with the glory that will be revealed in us.

(Romans 8 : 18)

We think through HOSA (honesty, organization, sincerity, accuracy) and act with SGAOC (smiling, greeting, arrangement, order, cleanliness)

For the word of the LORD is right and true ; he is faithful in all he does.

(Psamls 33 : 4)


Now we must dust off everything that is not fair like dirt.

"Winning success by honest industry” is the only “value" pursued by Bohara, a Christian company where God is the true owner.

Therefore, Bohara should always keep in mind "HOSA" and act with “SGAOC," to create a "joyful workplace" and further create an
ideal habit that contributes to the "continuous growth of Bohara."

The following paragraphs are the explanation of the meaning of “HOSA” and "SGAOC".


((HOSA / honesty, organization, sincerity, accuracy)

HOSA represents a mindset that leads us to “organize” our thoughts well before speaking with "honest" in every given task, and manages small details "sincerely". Then lastly check the “accuracy” of the task once again.


(SGAOC / smiling, greeting, arrangement, order, cleanliness)

Bohara people greet others with smile. Bohara's workplace begins with me greeting with a smile, and Bohara's sustainable growth is completed by me practicing AOC (arrangement, order, cleanliness).

He holds victory in store for the upright, he is a shield to those whose walk is blameless,

(Proverbs 2 : 7)

Our 'unusual behavior' explains the identity of Bohara

Be on your guard; stand firm in the faith ; be men of courage; be strong, Do everything in love

(1Corinthians 16 : 13 ~ 14)

If you shorten Bohara in Korean, it sounds like Bara which means "Look." "Bara" in Hebrew means “creation”.

Bohara is a Christian company with a holy vision to spread the gospel of truth around the world by serving God, who created this world, as our true owner, saving and building people through food business.


Based on God's words (love), Bohara wants to become a Christian company that values ‘justice’ and ‘fairness’. Not only that, we want to create a ‘unique company culture’ that encourages employees to cooperate with each other and practice love for our neighbors to make our workplace one’s second home and continue to grow.


So whether you eat or drink or whatever you do, do it all for the glory of God. But everything should be done in a fitting and orderly way. (1Corinthians 10 : 31 / 14 : 40)

1. We start our daily routine with the Word of God, and we arrive at all appointments and meetings 10 minutes in advance to "pray."(We put a premium on the Word of God and praying.)

2. We strive to be "best experts" and "best cooperators" at the same time because we're a family that moves forward as one.
(We put a premium on the expertise and cooperation.)

3. We respect our parents, serve our families, and believe that what is more important than knowledge and wisdom is "character" and "attitude" toward life.
(We put a premium on the character and attitude.)

4. We believe that "serving customers with love" is our mission and that will make our dreams come true.
(We put a premium on the serving and mission.)

5. All our success lies in our belief of not compromising to make the "perfect product" and our pride coming from the "indomitable spirit" that strengthens our patience and perseverance.
(We put a premium on the perfectness and challenge.)

6. We think through HOSA (honesty, organization, sincerity, accuracy) and act with SGAOC (smiling, greeting, arrangement, order, cleanliness) and implement ‘unusual ideas’ to create a ‘new value’.
(We put a premium on the way of thinking and innovation.)

7. The first thing to do in solving problems is checking each "field" with a hawk's eye and accurately identifying the problem. Then we can revise the problem with a "core question."
(We put a premium on the management of the field and making inquiries.)

8. We focus on digital transformation by using and recording everything on SNS and we "standardize" and "simplify" everything we do for the globalization of Korean food.
((We put a premium on the SNS and digital system.)

9. For Bohara to go beyond "survival" and to continuously grow in the age of austerity, we all need to communicate openly with an open mind and cherish even a small thing.
(We put a premium on the communication and frugality.)

10. All departments in Bohara concentrate on "The One Thing" and complete with "Accounting Manament"
(We put a premium on the setting goal and counting numbers.)

So whether you eat or drink or whatever you do, do it all for the glory of God. But everything should be done in a fitting and orderly way.

(1Corinthians 10 : 31 / 14 : 40)